Marketing that Moves

How to drive behaviour change through marketing while strengthening your brand and business. Marketing doesn't just influence what people buy. It also shapes what they see as normal, attractive and achievable. How can you use that influence to encourage positive behaviour change while strengthening your brand? In this webinar, you'll discover how to combine social impact with commercial effectiveness through research, real-world examples and a practical three-step approach.

From behaviour change to brand growth

As a brand leader, you can encourage positive behaviour through deliberate choices in your communications and propositions. By considering what you show, which behaviours you encourage and which choices you make more appealing, you can create opportunities to combine social impact with brand preference, relevance and growth.

During this webinar, Fred Dorsimont from Behaven will introduce a practical three-step approach to driving positive behaviour change: Show it, Encourage it, Sell it.

You'll discover how to make desired behaviours feel more natural, which barriers your brand can remove and how to make more sustainable, healthier and other responsible choices appealing to a wider audience.

Drawing on research and examples from different sectors, we'll explore how social impact and commercial effectiveness can reinforce each other. This way, responsible marketing becomes an integral part of strong marketing rather than a separate social initiative.

This webinar will be held in English.