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AI & the agency consolidations English

AI & the agency consolidations

Driven in part by the rise of AI, we are witnessing a wave of consolidations and the emergence of increasingly powerful (media) agency groups. Agencies are evolving from advisors and intermediaries into ‘marketing operating companies’ – businesses that provide media, data and AI solutions while taking over processes and services traditionally managed by advertisers. What does this mean for you as an advertiser?

What can you expect?

In this bvA webinar, we explore a key dilemma facing today's brand leaders: how can you benefit from agencies' innovation capabilities, data and AI platforms without losing control over your own data, processes and decision-making?

Ruben Schreurs (Ebiquity) and Richard Smoorenburg (AgentC Advisory) will discuss how responsibilities are shifting, how agency remuneration models are evolving, and which new questions you as an advertiser should be asking your agency.

By the end of this webinar, you will have a clear understanding of how these developments are reshaping the relationship between advertisers and agencies. You will also know which priorities to focus on to strike the right balance between outsourcing and maintaining control.

A must-attend webinar for media and marketing managers who want to stay in the driver's seat!

This webinar will held in English.